Anua Collagen Retinol Refining Gua Sha Cream (80ml)

• Helps improve the appearance of neck and jawline firmness
• Softens the look of fine lines and deeper neck lines
• Helps improve skin elasticity
• Provides targeted care for "tech neck" and visible neck creases
• Helps smooth rough or uneven-looking texture
• Provides nourishing hydration
• Cooling gua sha applicator helps reduce the appearance of puffiness
• Massage helps create a more sculpted-looking jawline
• Convenient cream + massage tool in one

Anua reports clinical testing showing improvements in the appearance of neck fine lines and deep-set lines after two weeks of use, as well as improvements in jawline/neck elasticity. These are brand-sponsored results and shouldn't be interpreted as permanent structural lifting. 

Retinol
Supports skin renewal and collagen production, helping improve the appearance of fine lines, texture, and loss of firmness.

Hydrolyzed Collagen
Provides conditioning and hydration that helps skin look smoother and plumper.

Peptides
The formula includes peptide ingredients such as Oligopeptide-2 and Dipeptide Diaminobutyroyl Benzylamide Diacetate to support smoother, firmer-looking skin. 

Niacinamide
Helps strengthen the skin barrier while improving dullness and uneven-looking tone.

Panthenol
Provides soothing hydration and supports the moisture barrier.

Squalane
Softens and nourishes the skin while helping reduce moisture loss.

Adenosine
Helps improve the appearance of fine lines and wrinkles. 

Built-In Cooling Gua Sha Applicator

One of the biggest selling points is the W-shaped massage head built directly into the tube.

It provides a cooling sensation while allowing the cream to glide across the jawline and neck without needing a separate gua sha tool. Anua specifically recommends an upward massage for approximately 5 minutes. 

This makes it especially appealing for customers who want a simple at-home neck and jawline care routine.

• Turn the applicator head to ON.
• Dispense the cream onto the jawline, neck, and décolleté.
• Using gentle pressure, glide the W-shaped applicator upward along the neck and jawline.
• Massage for approximately 5 minutes.
• After use, wipe the applicator with a dry tissue or alcohol swab and turn it back to OFF. 

Because It Contains Retinol

For retinol beginners, I would recommend starting 2–3 evenings per week rather than immediately using it every day. Increase frequency gradually if the skin tolerates it.

Apply sunscreen to the neck and décolleté every morning.

Especially good for customers concerned about:

• Neck lines
• "Tech neck"
• Loss of firmness
• Jawline definition
• Fine lines and wrinkles
• Dry or crepey-looking neck skin
• Loss of elasticity
• Mature skin
• Anyone wanting a targeted neck-care product

• Retinol beginners
• Very sensitive or compromised skin
• Customers already using strong retinoids on the same area
• Avoid applying over broken or irritated skin
• Avoid combining on the same night with strong exfoliating acids if irritation occurs

Because this contains retinol, customers who are pregnant, trying to conceive, or breastfeeding should check with their healthcare professional before use.

 

Firming & Neck Care Routine

Hydration: Anua Rice 70 Glow Milky Toner
Serum: Rejuran Turnover Ampoule or Rejuran Dual Effect Ampoule
Neck Treatment: Anua Collagen Retinol Refining Gua Sha Cream
Eye Care: Rejuran Intensive Eye Cream
Morning SPF: Medicube PDRN Hydrating UV Serum SPF50+ PA++++

For customers who want anti-aging but are intimidated by a complicated routine, I would sell this as a specialized neck-and-jawline treatment, rather than just another face moisturizer.